Pooja Hegde collabs with IGP for the Raksha Bandhan campaign

Hyderabad: IGP, India's leading online gifting platform has announced its exclusive collaboration with the talented actress, Pooja Hegde, for their Raksha Bandhan campaign. This strategic partnership aims to celebrate the profound bond of sibling love and the joyous festival of Rakhi with elegance and warmth, capturing the essence of this special occasion.

IGP’s Rakhi Collection features over 1000 exquisite rakhis. The highly anticipated collection is thoughtfully curated to embrace modern trends and honor diverse relationships, ensuring a vibrant and inclusive Raksha Bandhan experience. The rakhis are thoughtfully categorized into three distinct themes: "By Relationships," "Types of Rakhi," and "Family Celebrations," catering to every unique bond. Whether it's Bhaiya Bhabi, Sister to Sister, Sister to Brother, Family & Pet Rakhi or a range of rakhis for girls, IGP offers something special for everyone.

The designs range from modern to traditional, including personalized and superhero-themed rakhis for kids, premium gold and silver rakhis, theme-based rakhis like spiritual, peacock, and royal motifs, as well as style statement everlasting rakhis, be-jeweled rakhis that match the latest jewelry trends, symbolic evil eye and hamsa palm designs, which are known to represent protection and luck. IGP also offers an exclusive range of thank-you gifts for brothers to send to their sisters. These personalised, unique, and useful gifts allow brothers to express their love and appreciation, creating cherished memories for years to come.

Pooja Hegde eloquently expresses that a rakhi is not merely a thread; it symbolizes feelings intertwined with promises of protection, support, and everlasting affection.

Speaking on the announcement Tarun Joshi, CEO and Founder, IGP said, “We are thrilled to announce a strategic collaboration between IGP and renowned actress Pooja Hegde for our upcoming Raksha Bandhan campaign. As a forerunner in the Direct-to-consumer (D2C) gifting industry, IGP is constantly seeking innovative ways to enrich customer experiences and strengthen relationships through thoughtfully curated gifts.”

He added, “Partnering with Pooja Hegde, a much loved name across India known for her charm and wide appeal as also having a fun & loving relationship with her brother Rishabh, aligns perfectly with our vision to help siblings express their love & gratitude with a range of Rakhis elevating the celebration of the festival. Together, we aim to create a more captivating and relatable campaign, making this festive season truly unforgettable for our customers. This collaboration signifies our commitment to delivering unique and meaningful gifting solutions, to express sentiments and feelings, while strengthening IGP’s market position."