YouTube Launches Shopping Affiliate Program in India
YouTube is introducing the Shopping affiliate program in India, providing creators with another opportunity to earn from their content and strengthen engagement with their communities.
YouTube
YouTube Expands Shopping Affiliate Program to India: Empowering Creators and Connecting Audiences
India's creator economy on YouTube is booming, with millions engaging daily with creators across shared interests. Over 110K Indian channels now surpass 100K subscribers, showcasing the platform's deep trust and authenticity. Notably, 93% of Gen Z in India engage with YouTube weekly to connect with their favourite personalities and topics.
YouTube has become a hub for product discovery, from unboxing videos to DIYs, where 65% of metro consumers consider YouTube creators more trustworthy than traditional celebrities. With over 30 billion hours spent globally on shopping content in 2023 alone, YouTube now brings its Shopping Affiliate Program to India. Starting with partners like Flipkart and Myntra, this program allows creators to tag products in their videos and earn revenue on referred purchases, creating a win-win ecosystem for creators, viewers, and brands alike.
With new monetisation options, from Shorts to Connected TVs, YouTube aims to enhance creators' reach, deepen audience connections, and amplify product discovery.
