BetPokies.org’s Possible Collaboration with AI-powered Analyst Blask

BetPokies.org’s Possible Collaboration with AI-powered Analyst Blask

BetPokies is a gambling review platform that is packed with honest reviews of casinos, payment methods, game providers and more. The website was founded in 2020 by John Gold and is now owned by ZehrMedia LTD. The platform has already proven its trustworthiness, and now it develops every day, seeking new opportunities for collaborations with the industry’s top services. Currently, BetPokies is discussing possible cooperation with AI-powered iGaming data analyst Blask. Read on to learn how the collaboration will benefit both organisations and readers.

The Importance of Relevant Information in the World of iGaming

In a world where each one of us is a consumer of different products on a daily basis, it is key for companies to really know and understand their customers. This way, they can meet their needs and stay ahead in the market. Say the company starts its operation without a thorough analysis of the market and its target audience. Would it achieve success? We hope it will, but unfortunately, the chances of it are very low. It’s rarely a good choice for any business to shoot in the dark and go into a field without understanding the people who will use your service.

This especially concerns the gambling industry. Every gambling business must be customer-oriented. Moreover, the market structure of business operations in each country is extremely different. Since every country has its own regulations, laws, market and people. Therefore, for everyone who wants to have access to doing iGaming business in a specific country, it’s not just important, it’s crucial to be in the know.

“Market research can be what determines whether your product will be a success. Not only can you find out who will compete with your product, but also what your potential customers prefer. This allows you to not only influence the direction of your product in the right direction, but also to create advertising campaigns customised to consumers.” — says Aleš Randa, a business expert.

Meet Blask: a Guide to the iGaming Industry for Your Business

Blask is an AI-driven analytics service for the iGaming industry. It was founded by Max Tesla, who is currently a CEO, and Dmitry Belianin. The platform offers different tools like the Blask Index, competitor tracking, and revenue forecasting. They make brand search automatic, help to examine open data (for this, they use smart computer vision and NLP models), and follow numbers like first deposits (eFTD) and big gaming money (eGGR). Blask offers plenty of insights e.g. relevant market shares and customer details.

As they say, their main goal is to help businesses in the iGaming industry optimise strategies and navigate market trends effectively.

Even though the tool uses AI, that's not all it's good for. The creators say Blask stands out because it fits what users need and the team's expertise.

“What actually makes a product unique? It’s not AI. It’s a killer value proposition, nailing product-market fit, kickass marketing, rock-solid partnerships, and – most importantly – users who have real problems solved by it. Remember how you used to call a taxi by phone? Exactly. You don’t anymore. Guess why? No AI in sight, just a damn good product that transformed an industry. That’s where the magic happens.” — shares Max Tesla.

BetPokies Do Know Their Audience and Its Needs

BetPokies is one of the most popular Australian platforms for gambling-related products. It’s known for its transparency and reliability. The platform has a solid reputation among Aussie readers who can refer to the platform in case they have questions about any casinos, payment systems, game providers, responsible gambling, gambling laws or news in the world of iGaming. The team of experts collected all the information that could possibly interest Australian players and put it on one website. The website receives constant reviews from gamblers on such platforms as Trustpilot.

Therefore, if there is one thing that we know for sure about this platform, it is that it understands the needs and requests of the Australian audience.

John Gold, the founder and editor-in-chief of BetPokies, who is an experienced gambler himself, says:

"Unfortunately for Aussie gamblers, there are not so many gambling review platforms that actually try to meet the needs of gamblers. I believe one of the keys to our success is being honest and dedicated to our readers! The BetPokies team does everything possible to provide players with reliable gambling insights and timely content."

BetPokies and Blask: Joined Forces to Understand the Audience Better

One of many BetPokies' strengths is that the platform constantly develops and seeks new partnerships. One could wonder what else could possibly be added to the site, since it seems like they have everything. From the insights that we got from the website’s founder John Gold, we can tell that they are moving in the right direction, now working on an enhancement of their review structure and trying to take it to a deeper level. The cooperation with Blask can help BetPokies add a lot of insights like effective casino features or more accurate information about how a casino interacts with the players. The collaboration is not even in a stage of development yet, because the two companies have just started negotiating and sharing their ideas on the ways how it can be done. However, we think that integrating Blask’s data in their casino reviews would definitely be a breakthrough in the development of BetPokies.

Furthermore, since Blask is a young platform, they are striving to expand and enter the market in more than 100 countries. Of course, the Australian, market is quite a catch for such an ambitious company. So that’s where BetPokies, experienced in understanding and connecting with the Australian audience platform, can lend a hand. BetPokies could share anonymous user behaviour data that would help Blask adjust its systems to the Australian market by getting to know what players like. This info can later be used by businesses to understand their customers better and to meet their needs. We asked John Gold about his thoughts on cooperation with Blask:

“At BetPokies, we are always looking forward to new partnerships. Cooperating with Blask can be a great chance for both of the platforms to become better and more reliable for our users. As I always say, our goal is to make sure that Aussie players have the best possible experience while playing pokies. So basically, that’s the direction we and Blask are considering taking now.”

This comment has added even more excitement about the possibility of the cooperation, we already can’t wait for what could come of it!