SBI GI Partners With BLS E-Services To Expand Reach And Streamline Access To Insurance Across India

Mumbai, Sep 20: SBI General Insurance, one of India’s leading general insurers, has entered into a strategic partnership with BLS E-Services to deliver essential insurance products to a broader range of customers across India. This collaboration is set to expand SBI General Insurance’s footprint, particularly in rural and regional areas, offering customers innovative products such as Hospicash, vehicle insurance, personal accident insurance, and shop insurance.

Hospicash, a flexible income protection plan that offers daily hospitalization benefits to those who are primarily earning their livelihood daily and giving a security of not losing on it. Customers can choose between ₹1,000 and ₹2,000 daily benefits, tailoring the coverage to their specific needs to secure their financial well-being during medical emergencies.

Through this partnership, SBI General Insurance strengthens its mission to deliver tailored insurance solutions to diverse customer segments. By leveraging BLS E-Services’ network of over 40,000 customers, SBI General Insurance can now offer its products more efficiently.

SBI General Insurance spokesperson Priya Sampath Kumar said, “Our partnership with BLS E-Services isn't just about expanding our reach – it's about reimagining the insurance experience for the digital age. We're excited to leverage BLS's innovative platform to create more personalized, responsive insurance solutions. This collaboration will allow us to gather real-time insights into customer needs, driving product innovation and setting new benchmarks in customer-centric insurance services.”

Commenting on the partnership, Shikhar Aggarwal, Chairman, BLS E-Services said, “This collaboration represents a pivotal moment in our journey towards financial inclusion. By bringing insurance products, we're not just facilitating transactions – we're empowering individuals and businesses also to secure their futures with confidence. This is about transforming the way India thinks about and accesses insurance.”