Axis Max Life launches STAR ULIP

Mumbai, Feb 18: Axis Max Life Insurance Ltd. {formerly known as Max Life Insurance Company Ltd.} (“Axis Max Life”/ “Company”), has launched the Axis Max Life Smart Term with Additional Returns (STAR) ULIP (UIN: 104L128V01), a Unit Linked, Non-Participating Individual Life Insurance Plan that offers both life insurance protection and market-linked returns.

The product is designed to help customers secure their financial future while also offering opportunities for long-term wealth creation. It provides coverage for accidental death and total and permanent disability, with optional riders. Additionally, policyholders can choose from a wide range of market-linked funds and investment strategies based on their individual risk preferences and financial goals.

The customer has the choice to safeguard himself/herself by the addition of optional rider for protection against death (all causes), accidental death, total or permanent disability due to accident.

Vaibhav Kumar, SVP and Head – Products & Ecommerce, Axis Max Life Insurance, said “STAR ULIP embodies Axis Max Life’s 'Double Bharosa' philosophy by combining robust financial protection with long-term wealth creation. In an evolving economic landscape, individuals seek financial instruments that provide security while enabling growth. By integrating market-linked opportunities with comprehensive coverage, we aim to empower customers with the confidence to navigate their financial journeys and secure their futures effectively.”

The Axis Max Life Smart Term with Additional Returns (STAR) ULIP aims to empower customers with enhanced flexibility, offering emergency withdrawals and up to 3x returns on charges through loyalty additions and wealth boosters.