Tide To Onboard 10 Lakh MSMEs This Yr

New Delhi: SME-focused business financial platform Tide looks to onboard 5 lakh MSMEs to reach 10 lakh members by December 2025 on the back of new AI-powered solutions, a top com-pany official said on Thursday. Tide has crossed 5 lakh MSMEs (members) on its platform within two years after its market entry, Tide in India CEO Gurjodhpal Singh said in a statement.

“Our goal is to welcome another 500,000 small businesses to Tide by December 2025. To make this happen, we’re expanding our range of financial tools using advanced technology to tackle the latest business challenges,” Singh said. “We’re focusing on smarter AI-powered financial insights, stronger connections with India's growing digital payment systems, and new features to make managing finances and admin even easier,” he added.

Tide plans to offer new products like savings and investments, tailored insurance plans, easy ac-cess to formal credit, simplified Udyam registration, hassle-free GST filing and advanced pay-ment acceptance solutions. It currently offers solutions such as invoicing, expense cards and bill pay. The company, which has operations in the UK and Germany as well, stated that smaller cit-ies have fueled its growth in India backed by rapid formalisation of small businesses.

Over 90 per cent of the members (MSMEs) on the platform are coming from cities including Bareilly, Murshidabad, Chhindwara, Kota, Jaipur, Lucknow, Bhopal, North 24 Paraganas and Firozabad, among others. Mumbai is the only Tier-1 city in Tide’s top-10 list, Singh said. Tide's member base currently includes 87 per cent men and 13 per cent women, highlighting a significant opportunity to support more women entrepreneurs, the company said.