Tata Tea Chakra Gold celebrates State pride of AP and TS

Hyderabad: TATA Tea Chakra Gold, a leading tea brand in South India, pays tribute to the Kondapalli toys art form through 3D Projection show on the exteriors of Beach Mall, Visakhapatnam celebrating the iconic State pride elements of Andhra Pradesh (AP) and Telangana (TS). The initiative is part of the brand's commitment to celebrate the States' regional pride and its sustained efforts to be the preferred choice of consumers in these regions.

The Telugu States are synonymous with excellence and achievements across different spheres of life, this includes the rich artistic culture, which is a true celebration of perfection. Tata Tea Chakra Gold too continues to strive and remain a hallmark of the perfect cup of tea. The new pack and the initiative is based on this central insight, highlighting the brand's proposition aptly.

Puneet Das, President, Packaged Beverages, India and South Asia, Tata Consumer Products Ltd, said: "In continuation of our journey to further strengthen our brand connect in AP and TS, we have now refreshed our packaging with celebrating Telugu pride elements to perfection. We believe that the Kondapalli toys, which are world-renowned for their craftsmanship, need to be preserved and promoted for upcoming generations. We are happy to creatively bring alive the art form along with other motifs of the state in an interesting manner, as this is in line with our hyperlocal strategy to engage consumers with specific cultural insights."