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Sustainability and art in hospitality

The fusion of these two fields not only encourages environmentally good behaviour but also sparks innovation and creativity

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Sustainability and art in hospitality
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30 Oct 2023 12:00 AM IST

The use of environmentally friendly conference materials, including recycled paper and Good on One Side (GOOS) paper for printing and photocopying, is encouraged. Polymer or plastic pencils replace traditional ones, reducing waste

The hospitality sector is undergoing a significant transition by incorporating sustainability and art into its design ethos in a time when environmental consciousness is of the utmost importance. The fusion of these two fields not only encourages environmentally good behaviour but also sparks innovation and creativity, creating visually appealing and environmentally conscious hospitality settings.

“To create a seamless connection with nature, hotels are implementing natural elements like interior gardens, living walls, and cascading water features. In Rishikesh, for instance, the Hideaway Bedz incorporates nature into its urban construction, giving visitors a tranquil and restorative experience amidst the busy metropolis.” says Sonia Arora Sood, Founder and Creative Director of Karabi Art Community.

Integrating local art to promote community involvement and cultural sustainability Many lodging facilities are featuring indigenous artwork and working with regional craftspeople in an effort to support local artists and promote local culture. Hotels that use locally made sculptures, paintings, and installations not only encourage community involvement but also lessen their carbon impact by requiring less art to be transported over vast distances. The Taj in Chennai and Fairfield by Marriott in Lucknow both proudly display well curated collections of regional artworks and antique furnishings that immerse visitors in the unique cultural heritage of the city while supporting sustainable artistic practices.

Reusing and Upcycling: Turning waste into creative Marvels

The hospitality sector has embraced the upcycling and repurposing movement, which enables designers to create distinctive and eye-catching interiors with minimal environmental effect. Hotels are creating custom furniture and decorative components out of salvaged resources including reclaimed wood, old furniture, and recycled metals. Reclaimed driftwood and salvaged materials are used to create an aesthetic ambiance at The Fairfield by Marriott in Bangalore, which serves as an example of this trend and emphasises the hotel’s dedication to sustainable practices.

During their stay, guests are actively encouraged to take part in eco-friendly activities by hospitality facilities that actively engage them in sustainable practices. Hotels are implementing trash reduction plans, water and energy conservation initiatives, and sustainable dining alternatives to encourage visitors to help protect the environment. The Vivanta in Kathmandu, Nepal, encourages guests to be conscious of their environmental impact by promoting a heart-pleasing atmosphere.

An innovative strategy that not only improves the aesthetic appeal of hotels and resorts but also helps to preserve our planet is the fusion of sustainability and art in hospitality design.

The hospitality sector is setting the way for a greener and more visually pleasing future by adopting biophilic design, supporting regional art scenes, introducing sustainable lighting solutions, involving visitors in eco-friendly activities, and more. This seamless fusion of sustainability and art is redefining the field of hospitality design and establishing a new benchmark for ecologically sound and aesthetically pleasing spaces everywhere.

Priya Paul, Chairperson of The Park Hotels, shares a remarkable achievement in her hotel's journey towards sustainability. The Park Hotel in Hyderabad proudly stands as India's first LEED Gold Certified hotel, symbolizing a commitment to rigorous sustainability standards. The establishment has eliminated the use of potable water for landscape irrigation and instituted an effective waste separation management system.

Notably, some ITC hotels are already operating on 100 per cent renewable energy, with ambitious plans to further reduce freshwater consumption by 20 per cent by 2025. This commitment to sustainability has earned ITC Hotels the distinction of being recognized as the "Green Luxury Hotel Chain" globally, a remarkable achievement in the hospitality industry.

As the world increasingly turns its attention to green initiatives, even the world of banqueting is following suit. The concept of "Green Banqueting" is making its presence felt in the industry.

Banquets, whether for business or celebration, have the power to transform gatherings into eco-conscious, inclusive events where ideas are shared, collaborations fostered, and joys celebrated. ITC Hotels leads the way by inviting guests to embrace their roles as responsible stewards. The "Green Banqueting Design" addresses waste reduction, energy conservation, and the judicious use of resources in event planning.

Some notable "Green Banqueting" initiatives encompass the preference for electronic invitations over paper, suggesting the hosting of e-invitations on event organizers' websites. In the event of accidental deletion, invitees can conveniently retrieve the invitation online.

Furthermore, the use of environmentally friendly conference materials, including recycled paper and Good on One Side (GOOS) paper for printing and photocopying, is encouraged. Polymer or plastic pencils replace traditional ones, reducing waste.

Name tags, thoughtfully designed without plastic coverings, are introduced, and participants are encouraged to return these tags at the end of conferences for recycling purposes.

Lastly, if giveaways are deemed necessary, the book suggests considering organic gift options, a novel approach to eco-conscious gifting.

GOOS photocopying plastic pencils Pollution hospitality sector creativity innovation Sonia Arora Sood Karabi Art Community 
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