How Green-Tech Startups are Shaping a Greener Future

Environment concerns are on the rise and so are the human concerns to address them. Widespread deforestation, pollution, global warming, and climate change are some of the key factors that have significantly disrupted the natural balance of the environment.

In response to these rising environmental challenges, sustainable and green choices have become superior. Further advocating sustainability and restoring the environmental balance, various green-tech startups have come to the fore. Harnessing the potential of cutting-edge technologies, these state-of-the-art businesses are providing the world with environment-friendly solutions it needs to combat the pressing concerns.

According to a Bain and Company study, 60% of consumers in India are willing to pay a premium for 'sustainable products,' while 52% in urban India expect to increase spending on planet-friendly brands in the next three years. The data is a testament to the fact consumers are increasingly drifting towards sustainable products, which explains the rise in green-tech startups.

India's path to sustainability: Role of green-tech startups

At COP26, India committed to the ambitious goal of reaching net zero carbon emissions by 2070. To further deliver on this vision, the nation is embracing the emergence of various green-tech businesses. In fact, the country has become a key destination for climate technology investments, with its climate tech firms securing considerable funding over the recent years. This is a testament to India's commitment to harnessing the best of technology to promote sustainable solutions.

Here's a look at top green-tech startups gaining ground in the sustainable landscape:

GreenCell Mobility: GreenCell Mobility is the leading pan-India shared electric mobility player. Its primary focus is to make urban mobility more sustainable while targeting electric public transportation. The company strives to build a platform that offers Electric Mobility-as-a-Service (eMaaS).

Ola Electric: Reshaping the idea of transportation, Ola Electric has emerged as a significant contributor in promoting and supporting electric vehicles. The company is dedicated to developing core EV technologies and components, from design through to engineering and manufacturing. Through its vast fleet of EVs and accompanying network of charging stations, Ola Electric is dedicated towards making India world's EV hub.

Zomato: A food delivery platform at the core, Zomato prioritizes sustainability by promoting eco-friendly packaging. With ambitious goals on its radar, the company has committed to achieving 100% of its deliveries using electric vehicles and providing 100 million plastic-free orders by 2025. This not only reflects Zomato's commitment to building a green future but also sets a benchmark for other food delivery platforms.

On the whole, it is safe to say that green-tech startups are playing a vital role in India's journey towards an eco-friendly ecosystem. Leveraging the best of sustainable resources and technology, these businesses are offering solutions to pressing environmental issues and setting the foundation for a greener future.