Smartphone sales continue to grow in India

Hyderabad: Overall offline retail sales (point-of-sales) grew by four per cent whereas online retail sales grew by 29 per cent during Oct 2021 compared to 2020, according to Growth from knowledge (GfK). It has shared key trends and overall growth in smartphone sales, price segments along with geographical market penetration from January 2021 to October 2021.

During the same period, online channel contribution for smartphone market accounted for 40 per cent in terms of sales units and 41 per cent in terms of sales value against 35 per cent in 2020. Sales also went up for smartphones priced above 40,000 by 41 per cent, which marks the increasing demand for premium products in the Indian smartphone market.

The overall sales for smartphones in tier five cities registered 11 per cent volume growth during Oct 2021 compared to 2020, followed by seven per cent increase in tier three cities.

"As markets have moved from 'want' to 'need' norm, it is not only about the product but consumer lifestyle. Consumers have turned to tech to continue working and learning while staying at home and this has triggered some structural shift in buying behavior. Smartphone market is still dominated by less than 15k price segment. For some consumers it is their first computer in a way and with 5G paving its way, this trend might accelerate the price push further. As at-home norm continues, consumers are keen to invest in products which promise quality and longevity."