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Smart home devices mkt to shrink 2.6% in 2022

Worsening macroeconomic conditions led to a fall in the outlook for global smart home device shipments of smart speakers, TVs and streaming devices facing the brunt

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Smart home devices mkt to shrink 2.6% in 2022
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27 Dec 2022 1:08 AM IST

New Delhi: Worldwide shipments of smart home devices are expected to decline 2.6 per cent in 2022 to 874 million units with smart speakers and video entertainment devices such as TV and streaming devices facing the brunt of the decline.

Worsening macroeconomic conditions have led to a reduction in the outlook for global smart home device shipments, according to the International Data Corporation's (IDC) 'Worldwide Quarterly Smart Home Device Tracker'.

Adam Wright, senior research manager, Smart Home and Office Devices, said: "Shipments of smart home devices have been impacted significantly by ongoing supply chain disruptions."

He added: "Moreover, we're witnessing downward pressure on demand in 2022 as inflation continues to squeeze consumers' wallets. Looking ahead, we expect volatility will continue to inhibit the market's growth in 2023 and beyond."

Though the global market is forecast to return to growth in 2023, it will remain relatively low at 4.6 per cent with most of the growth coming from emerging markets as well as China.

Jitesh Ubrani, research manager for IDC's Mobility and Consumer Device Trackers, said: "Though smart speakers arguably helped launch the smart home category, the shine of these products has largely worn off for consumers in developed markets such as the US and China with shipments expected to decline in the long run."

Urbani added: "Smart speakers will now rely on emerging markets and places like Europe where language and lack of services have been a barrier to adoption in the past."

Among the other form factors, home monitoring/security products such as cameras, doorbells, or door locks, as well as smart lighting and video entertainment products will account for the largest share and experience the highest growth rates within the smart home market, the report mentioned.

smart home devices video entertainment devices smart speakers 
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