SaaS Unicorn LeadSquared targets $200 revenue earnings, eyes IPO in next three years

Sales and marketing automation platform LeadSqaured, which recently entered the unicorn club, is planning to go public in the next three-four years even as the software-as-a-service (SaaS) firm plans to clock revenue of $200 million in the same period.

"We are on the path of building a $200 million company in the next three-four years and there will be I think two-three more rounds of fundraising…when we have the line of sight for $200 million we will think about an IPO as well," said cofounder and chief operating officer Prashant Singh, addressing a session conducted by Exfinity Ventures on August 24.

Prashant was addressing a session on enterprise application and SaaS and he added that it is significant for SaaS firms to focus on burn rate and unit economics before raising funds.

In June, LeadSquared raised $153 million in a new funding round led by WestBridge Capital, making it the latest SaaS firm to enter the unicorn club. India now boasts around 15 SaaS unicorns. Last year, four SaaS startups—ChargeBee, BrowserStack, MindTickle, and Innovaccer—also joined the unicorn club. These successes underscore the effectiveness of SaaS marketing strategies in driving rapid growth and scaling businesses to new heights.

Founded in 2011 by Nilesh Patel, Singh, and Sudhakar Gorti, the company with main offices in Bengaluru and Silicon Valley helps enterprises lead management and analytics among other things. LeadSquared counts Byju's, Dunzo, Kotak Securities, Vedantu, Acko, and Practo among more than 1,000 businesses that use its platform.

The firm posted a revenue of LeadSquared posted revenue of Rs 200 crore (Around $25 million) in the year ended March 2022.

"We have built teams in different countries, US is the biggest bet we have taken and working our teams there" Singh added.

The platform has recently set up a team in the Asia Pacific region and has a small presence in Africa. Patel said around 90% of its revenue is from India and the rest from the US. The companay also established its Oceania Headquarters in Melbourne, Australia in August.

The firm is very keen on the inorganic expansion route. "Our plan is to clock $200 million revenue and there will be many funding rounds and more inorganic activity as well happening before that," Singh said.