Royal Brothers and MBSI partner to empower female riders in Hyderabad
Royal Brothers offers a diverse range of over 5000 two-wheelers for rent across 20+ cities in 8 states, facilitating convenient bookings through their mobile app
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Hyderabad: Royal Brothers, a prominent bike rental company, and Moto Business Service India Private Limited (MBSI), a subsidiary of Yamaha Motor Co., Ltd. Japan, has joined forces to introduce "RB for Women" in Hyderabad for the second time. This empowering initiative promotes women's independence and empowerment by encouraging them to embrace motorcycling as a symbol of adventure and autonomy.
The program, which has witnessed significant participation over the years, aims to train approximately 100 women in motorcycle riding skills. Participants receive comprehensive training on scooter and motorcycle riding, focusing on basic skills, advanced techniques, and safety protocols. The initiative also provides safety gear and access to a range of motorcycles for practice sessions conducted by professional trainers at the Hasten Go Karting ground in Hyderabad.
Abhishek Chandrashekar, Co-Founder & CEO of Royal Brothers, expressed excitement about the 8th edition of "RB for Women" and thanked MBSI for their partnership. He emphasized the transformative impact of motorcycle riding, highlighting the initiative's goal of providing access to transportation for millions of Indians.
Royal Brothers offers a diverse range of over 5000 two-wheelers for rent across 20+ cities in 8 states, facilitating convenient bookings through their mobile app or website. The company plans to introduce women-focused riding gear rentals and expand its EV portfolio to promote environmental sustainability.
Nakao Hiroshi, CEO and Managing Director of MBSI, underscored the company's commitment to women's empowerment and environmental conservation. He expressed pride in co-sponsoring "RB for Women" with Royal Brothers and reiterated their dedication to creating employment opportunities and fostering a cleaner, greener environment.
Grisha Hasija, Project Head of MBSI's Women Empowerment Project, lauded the success of "RB for Women" and affirmed MBSI's continued support for the initiative. She emphasized the company's focus on enabling women to find sustainable employment opportunities and transforming the shared mobility space in India.
Through their collaboration, Royal Brothers and MBSI aim to empower women, create job opportunities, and contribute to a cleaner environment. The "RB for Women" initiative has garnered positive feedback, reflecting the growing interest among women in motorcycle riding and employment opportunities in the mobility sector.
