RIL takes price war to FMCG space
Its FMCG arm Reliance Consumer Products (RCPL) offering personal and home care products at up to 35% discount
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New Delhi: After stirring a price war in the soft drink segment with the re-launch of Campa, billionaire Mukesh Ambani-led Reliance has entered the personal and home care segment of FMCG, offering products at 30 to 35 per cent lesser price.
Experts say ‘the jury is out’ and a competitive offering from Reliance would attract the customers to try its products and evaluate performance, quality and perception in comparison to the same from the established brands.
Products of Reliance Consumer Products (RCPL), the FMCG arm and wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL), are available only in selected markets, but the company is building a dealer network on a pan-India basis, and the availability of its products will be scaled up across modern and general trade channels.
