Rediffusion Launches AI-Generated Full Length Christmas Ad For Kansai Nerolac

Rediffusion’s cutting-edge innovation hub, Rediffusion AI Design (RAID) Studio, has launched a visually stunning and emotionally resonant 100% AI-generated Christmas ad for Kansai Nerolac Paints.

RAID Studio’s AI expertise has brought Nerolac’s brand ethos to life through an extraordinary Christmas campaign that marries technology with artistry. The video captures the essence of the festive season with meticulous Visual Craftsmanship: Flawless lighting, lifelike expressions, and seamless transitions that elevate storytelling.

Also, it acts as a narrative that celebrates joy, connection, and the transformative power of colour.

Moreover, it is a campaign that sets a new standard for AI-driven creativity in Indian advertising.

“This project is a testament to what AI can achieve when paired with human creativity,” says Pramod Sharma, National Creative Director at Rediffusion. “For Nerolac, we’ve created a campaign that is not just visually stunning but deeply meaningful. It demonstrates how AI can amplify creativity to well crafted, impactful and personalized brand narratives.”

“This AI-generated video embodies Rediffusion’s commitment to pushing the boundaries of advertising innovation. By harnessing the capabilities of AI, RAID Studio has redefined the possibilities of storytelling, paving the way for an inclusive and dynamic future in creative production,” adds Carol Goyal, Executive Director at Rediffusion. “Nerolac’s MD Mr. Anuj Jain and their CMO Mr. Rohit Malkani have been very encouraging in the agency’s efforts to harness AI for Nerolac’s brand communication. In fact, we will be unveiling a very interesting New Year communication too, completely created in AI for Nerolac next week.”

Vritti Handa Dey, Vice President, Rediffusion who handles the Nerolac business further elaborates, “For Nerolac Paints, this campaign is more than a festive celebration; it is a testament to the brand’s leadership in technology, design, and sustainability. Through its Japanese heritage, Nerolac continues to transform homes and lives, inspiring customers to embrace the power of colour and creativity. AI has become a force multiplier.”

Last week, Rediffusion AI Design (RAID) Studio had launched a fully AI-generated Christmas communication for Tata Power which has ever since gone wildly viral. Many more campaigns for other clients are in the pipeline at RAID Studio.