Parle is India's most chosen FMCG Brand for a record 10th year in a row

Mumbai, Aug 03 Kantar India released the 10th anniversary edition of its annual Brand Footprint report today. The report ranks the Most Chosen FMCG Brands based on Consumer Reach Points (CRP's). CRP considers the actual purchase made by consumers and the frequency at which these purchases are made in a calendar year.

Parle leads this year's rankings, followed by Amul, Britannia, Clinic Plus and Tata Consumer Products. With a CRP score of 6531 (Mn), Parle holds the top spot for a record 10th year in a row.

Haldiram's joins the billion (Bn) CRP club and enters the top 25 at #24. Anmol also joins the Bn CRP club and jumped one place to #23.

Speaking about this year's report and rankings, K. Ramakrishnan, Managing Director- South Asia, Worldpanel Division at Kantar said, "Consumer's choice is the ultimate strength test for a brand, and Brand Footprint has been a formidable ranking system to measure this for the past ten years. Choice is a function of penetration as well as frequency, and this year as consumers returned to the marketplace in droves after tightening conditions in the by-gone year, frequency jumped significantly, which is reflected in the big jumps most brands took in their CRPs."