Co-branding at railway stations to generate revenue
With the intention to generate non-fare revenue, the Railway Board has decided to allow co-branding, station branding or semi-naming rights at railway stations.
image for illustrative purpose
Lucknow, March 9 With the intention to generate non-fare revenue, the Railway Board has decided to allow co-branding, station branding or semi-naming rights at railway stations.
Following this, the names of brand or logos of government and reputed business houses can be prefixed or suffixed to the names of railway stations.
However, such an activity is a form of advertisement only.
As per a letter of the Railway Board, addressed to the general managers of all the railway zones of the country, the prefix or suffix of the brand name or logo to the name of the railway station and such brand name shall not exceed two words.
Co-branding shall not be permitted on railway tickets, PRS, websites, route maps, in announcements through public-address systems and on rail display networks where the name of the railway station shall be its original only.
