Dr Reddy's sets Guinness record with Fastminar

Hyderabad: Fastminar located at Terna Dental College in Navi Mumbai has been certified by Guinness World Records as the world's largest toothbrush sculpture of a body part (tooth). The 40-feet structure was created by Dr Reddy's Laboratories Ltd with approximately 80,000 toothbrushes to raise awareness of dentine hypersensitivity.

The monument was unveiled by Dr Ashok Dhoble, Secretary-General of the Indian Dental Association (IDA). Guinness World Records adjudication team announced the new world record set by the Senquel F team of Dr Reddy's. Dr Romi Jain, Head of Public Health, Terna Dental College, spoke about the recent trends in treating sensitivity and the IDA on the importance of raising awareness on sensitivity.

Dr Ashok said: "One out of every five individuals suffers from tooth sensitivity in India, and in spite of this prevalence, there is often little timely corrective action against it. The biggest reason for this is low understanding and awareness of dentine hypersensitivity. With this activity, Dr Reddy's has undertaken the responsibility of educating about tooth sensitivity or dentine hypersensitivity. This is a commendable exercise and we completely support this initiative."

MV Ramana, CEO– Branded Markets (India & Emerging Markets), Dr Reddy's said: "Minars are the pride of a city, and take years to be built. But our minar, which is a symbol of our promise to provide fast relief from dentine sensitivity, was built in just over a month in keeping with our credo of 'Good Health Can't Wait'. Hence, it was named Fastminar."

The world record feat saw nationwide engagement and participation from 8,890 dentists who contributed toothbrushes to the construction of Fastminar.