Ayurveda Congress Clinches Business Worth Rs 1,275 Crore

Dehradun: The 10th World Ayurveda Congress and Arogya Expo 2024 which concluded here earlier this week clinched business deals worth nearly Rs1,275 crore ($ 150 million), reflecting an increasing global demand for Ayurvedic medicines and wellness products. The flagship biennial conclave of the Ayurveda fraternity and allied stakeholders, held from December 12-15, broke all previous records in the volume of business achieved as 142 buyers from 30 countries took part in about 3200 B2B meetings, facilitated by Ayush Export Promotion Council (AYUSHEXIL) at the event.

“Digital Health: An Ayurveda Perspective” was the focal theme of the event, organised by the World Ayurveda Foundation (WAF) with the support of the Ayush Ministry, the Government of India, the Government of Uttarakhand, other state governments and leading Ayurveda establishments.

The WAC 2024 was attended by a total of 10,321 delegates, 352 of them from 58 countries, breaking all previous records, a press release from the organisers said. The event, held at the sprawling Parade Ground in Dehradun, featured 172 sessions covering key themes, aimed at making a strategic push to the global outreach of Ayurveda as a mainline wellness option.