PepsiCo India joins CSCs for last mile delivery in villages
The move aims to promote ‘Atmanirbhar Bharat’ mission
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To enable last mile delivery in rural India and encouraging entrepreneurship, PepsiCo India extended its partnership with common service centres (CSC) under the Ministry of Electronics and Information Technology (Meity), Government of India, to list its food products on Grameen e-store platform, the company stated.
After a successful pilot project in Uttar Pradesh, PepsiCo India's snacking brands Lays, Kurkure, and Uncle Chipps will be listed on the CSC Grameen e-Store across11 districts in Andhra Pradesh. The products will be made available through 20,000 village level entrepreneurs (VLEs) and 489 distributor village level entrepreneurs (DVLEs). PepsiCo India's partnership with CSC aligns with the Centre's 'Atmanirbhar Bharat' mission by creating rural employment and making the digital inclusion of rural India a reality.
Dinesh Kumar Tyagi, Chief Executive Officer (CEO), CSC SPV said: "CSC has been working together with PepsiCo India to create more opportunities for rural entrepreneurship. Our partnership will ensure last mile delivery in rural India while enhancing rural entrepreneurship."
