Pega tops Gartner's list of firms with SFA capabilities
Pegasystems Inc, an American software company, on Wednesday announced that it has been recognised by Gartner Inc, a global research and advisory firm, in its 2021 Gartner critical capabilities for Sales Force Automation (SFA) report.
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Hyderabad: Pegasystems Inc, an American software company, on Wednesday announced that it has been recognised by Gartner Inc, a global research and advisory firm, in its 2021 Gartner critical capabilities for Sales Force Automation (SFA) report.
Among the three use cases examined in the report, Pega received the highest score of any vendor in the B2B (4.33/5), B2C (4.48/5), and Indirect or Relationship Sales (4.47/5).
Gartner evaluated 16 SFA vendors based on 10 core sales execution capabilities and how they apply to three specific use cases.
These include capabilities such as guided selling, activity management, and platform and integration.
This report is a companion to the 2021 Gartner Magic Quadrant for SFA, which named Pega a visionary in the market for the fourth consecutive time.
In the report, Gartner explains: "Most SFA systems are foundational technologies, necessary for providing the basic skeleton of sales process automation steps."
