Ola drives in e-scooter at Rs. 99,999

Ola Electric on Sunday forayed into the green mobility space with the launch of its first electric scooter, Ola S1, at a price starting from Rs 99,999 (ex-showroom).

The Ola S1 electric scooter would come in two trims - S1 and S1 Pro - carrying a price tag of Rs 99,999 and Rs 1,29,999, respectively. "I want to underline that it is going to be the best scooter ever made. It has the best design, performance and technology," Ola Chairman and Group Executive Officer Bhavish Aggarwal told reporters here.

With never seen before technology, design and features, the company is looking for a global leadership in the electric two-wheeler segment, he added. The company will officially open Ola S1 for purchase from September 8, and start deliveries across 1,000 cities and towns in October.

Till September 8, the company will keep accepting the bookings at Rs 499, Aggarwal stated. He noted that Ola S1 solves one of the biggest challenges which has hampered the growth of the EV sector in India has been the upfront cost.

"In states with active subsidy grants, Ola S1 will be much more affordable than many petrol scooters. For instance, after state subsidy in Delhi, the S1 would cost just Rs 85,009 whereas in Gujarat it would be only Rs 79,000," Aggarwal said.

The company has also tied up with banks and financial institutes for an EMI plan starting at Rs 2,999, he added. The Ola S1 comes with a range of 181 km, a top speed of 115 km per hour and can be fully charged in less than 40 minutes with a fast charger, and around six hours with the portable charger that will come with the scooter and can be installed at homes.

Referring to Elon Musk of US-based Tesla Motors, who sought import duty waiver on its EVs, Aggarwal said: "I welcome that gentleman to India. You know competition is good, in the end, the industry has to create sustainability revolution in the country. And, companies, whether Indian or international, should invest in India and that is my comment to anybody who wants to import into India.

Aggarwal further stated that after 2025, no petrol two-wheeler should be sold in India and it is possible to make this transition to sustainability in four years. The scooter comes with various features like reverse mode, hill hold function, driving modes and cruise control and takes less than 3 seconds to cross 0-40 km per hour. It comes with keyless lock and unlock system and safety features like an anti-theft alert system and geo-fencing.

"Scooters are meant for the young but the industry has made such a vibrant category dull and boring and we are hopeful that we are going to change that," Aggarwal quipped. The scooter comes in 10 colours with in-house development 8.5 KW motor and 3.97 kWh battery packs. Ola is setting up a manufacturing plant, spread across 500 acres, in Tamil Nadu. The company has previously said it is investing Rs 2,400 crore for setting up the facility that will create nearly 10,000 jobs and will be the world's largest scooter manufacturing facility upon completion.

Aggarwal noted that the first phase of the 'Futurefactory' is nearing completion. "By the end of the month, it is going to be ready. We bought the land in January and we put up the first pillar at April-end," he noted. The company will initially start with 10 lakh annual production capacity and then scale it up to 20 lakh, in line with market demand, in the first phase. When fully completed, the plant is going to have an annual capacity of one crore units that is 15 per cent of the world's entire total two-wheeler production.