Now, Indian lingerie brands popular in global markets

Noida –based Groversons Group is a leading manufacturer ladies under garments in woven, knitted and hosiery fabric. The company has more than 70 years experience in Indian lingerie market. With the inclination towards the international market, the domestic market has started following trends and delivering it to the customers as well. People are now proud of using Indian Brands and it is getting increased day by day, says Siddharth Grover, Director, Groversons Paris Beauty in an exclusive interview with Bizz Buzz

What are the trends that the lingerie industry is observing?

Trends that the lingerie industry is observing are that the customers are now aware of their choices and demands. From minimal statement lingerie to demanding exclusive style, colour and prints, customers have a vision of what is happening around the world. That it pushes us to do better work and stay put to our motto.

How the lingerie industry has evolved in the past few years?

As previously mentioned, the lingerie industry has evolved by following new trends, keeping the customers' needs as the topmost priority, adapting to new and better techniques.

Could you comment on acceptance of Indian-grown brands as compared to the global brands?

Indians are now focusing and intrigued on what global brands have to offer. With the inclination towards the International market, the Indian market has started following trends and delivering it to the customers as well. People are now proud of using Indian brands and it is getting increased day by day.

Could you brief us about Groversons Paris Beauty product portfolio?

Groversons is one of the largest and oldest lingerie manufacturers in India dealing in the women's innerwear section. Being in the industry for almost seven decades, we have great expertise along with a knack for lingerie which has helped the company's growth throughout. Our presence is not only restricted to the Indian market but globally as well which has made Groversons a well-known and a reputed brand.

What are the achievements of Groversons Paris Beauty so far?

Having numerous achievements to be highlighted, the brand aims at evolving each day and interacting with global players in the garment industry. We also keep the team well balanced and aware of the new technologies and trends that will not only help the brand grow altogether but also enhance the knowledge of their employees individually.

How has the legacy of 70 years in India been?

We at Groversons Group understand that there is nothing in the world that adds to the self-confidence of a woman other than an outstanding pair of undergarments. We are specialised to craft such exceptional pieces of inner wear for a woman that epitomises fashion and her poise.

In the highly competitive market, what is the USP of Groversons?

The company has always valued its customers and their demands. This still remains the motto for the entire Groversons team - to work with honesty and compassion which helps us deliver their best and to keep our loyal customers happy and content. What differentiates the company from other brands is the star on our shoulder of being in the innerwear industry for almost 70 years, which helps us with great insights and knowledge that helps us cater to the masses well.

What are the future plans for the brand?

The overall goals of Groversons are to extensively expand its production capacity and distribution footprint and to increase the brand's global presence. We are also focusing on opening exclusive stores to have better buying opportunities.

The brand, Paris Beauty, is focusing on targeting the younger generation after continuing to serve masses of all age groups. We have a huge range of products that satisfy every customer's needs. With the production capacity of producing almost 1.8 million pieces a month, we aim to increase this in the coming years.