Meta starts anti-iMessage ad campaign to promote Whatsapp

San Francisco: Meta has launched a new advertisement campaign to target Apple's iMessage platform. Mark Zuckerberg, the founder and CEO of Meta, revealed the campaign in which Apple is criticised for only providing end-to-end encryption for iMessage and not for regular SMS communication.

Zuckerberg published a photo of the new advertisement playing at Penn Station in New York in an Instagram post.The advertisement says: "Protect your personal messages across devices with end-to-end encryption. Always message privately."

One green and one blue letter bubble, patterned like Apple's Messages app, are displayed in the advertisement. The phrase "private bubble" appears in a third bubble, indicating that WhatsApp is a private platform.

Zuckerberg wrote in the caption, "WhatsApp is more private and secure than iMessage, with end-to-end encryption that works across both iPhones and Android, including group chats." He added "With WhatsApp you can also set all new chats to disappear with the tap of a button. And last year we introduced end-to-end encrypted backups too. All of which iMessage still doesn't have."

Meanwhile, recently, the Meta-owned messaging platform WhatsApp had released the ability to add up to 1,024 participants to groups, for some beta testers.According to a report, the feature is available on WhatsApp beta for Android and iOS, but it is limited to a certain undefined number of beta testers.