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Maruti sourcing from multiple players to cope with chip shortage

The manufacturer could not produce around 1.7L units last fiscal due to semiconductor shortage, is also coming up with measures to reduce the usage of certain kinds of chips in its cars

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Maruti sourcing from multiple players to cope with chip shortage
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1 May 2023 6:10 AM IST

New Delhi: Maruti Suzuki India remains "vulnerable to supply side bottlenecks" this fiscal even as it looks to source electronic components through multiple sources, according to a senior company official. The country's largest carmaker, which could not produce around 1.7 lakh units last fiscal due to semiconductor shortage, is also coming up with measures to reduce the usage of certain kinds of chips in its cars. “The problem (chip shortage) is a global one. It could affect different models, different companies, different modules differently, all our efforts are to organise supplies through multiple sources,” Maruti Suzuki India (MSI) Executive Officer (Corporate Affairs) Rahul Bharti said in an analyst call.

He noted that the company is working to do away with certain chips in some models/trims where the requirement is superfluous. “If there is a particular semiconductor in a particular variant of a model which is superfluous and not required. So we are removing all such needs so that our consumption is minimum. All such efforts are going on including negotiations at global scale. Having said that we are still vulnerable to supply side bottlenecks,” Bharti noted.

Maruti Suzuki India Rahul Bharti chip shortage 
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