Levi's unveils 'IshapeMyWorld'campaign's new season
This International Women’s Day, Levi’s has unveiled Season 7 of their iconic, #IShapeMyWorld campaign, which has since evolved into a year-long digital initiative.
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Hyderabad: This International Women's Day, Levi's has unveiled Season 7 of their iconic, #IShapeMyWorld campaign, which has since evolved into a year-long digital initiative. This season the campaign goes beyond talking about inspiring stories and aims at enabling and empowering women through live sessions highlighting the protagonists' journeys, periodic masterclasses and internship programs.
This year's program is rooted in the concept that behind every successful woman is another woman who has inspired her, supported her, and cheered her on. Levi's recognizes and celebrates the risk-takers, rule-breakers, and game-changers who are pushing themselves, their communities, and empowering women across India.
Hima Das, the youngest of five children of a paddy farmer, inspired by PT Usha, who asked her to keep doing what she does best. Without much formal training, she was the first Indian woman to win gold at IAAF World-U20 Championships and now shaping things as a Deputy Superintendent of Police in Assam.
Mandira Bedi, an actress, one of the first female commentators and hosts for the ICC World Cup, a daughter with an equally strong mother and a mother herself, who is creating a strong lineage for her children, emerged from a tough year with resilience and strength.
