Kia eyes 10% market share in PV segment

New Delhi Kia India on Tuesday unveiled the updated version of its mid-sized sports utility vehicle Seltos, as it aims to garner a 10 per cent market share in the domestic passenger vehicle (PV) segment.

The automaker, which currently has a market share of around 7 per cent in the domestic market, also aims to double its existing sales network to 600 plus outlets from over 300. "Seltos is the product with which we entered India, and since then, the journey of Kia India and the Seltos has been almost identical. We have a segment disruptor and a segment winner in the new Seltos and are confident to take forward the strong legacy of the Brand Seltos to lead the premium RV market," Kia India Managing Director and CEO Tae-Jin Park said. This strategic launch is key to the company's ambitions of attaining a 10 per cent market share soon, he added.