INOX partners with ITC for in-cinema food offerings

Multiplex operator INOX has partnered with ITC for its in-cinema food and beverage offering.

INOX Leisure on September 30 announced that it will be offering food in its theatres from ITC Ltd.'s Ready-to-Eat, gourmet brand Kitchens of India.

The new menu additions will provide newer home-style options to INOX customers, whether ordering at cinemas, or from homes through food-ordering apps, the company said.

New food offerings include Vegetable Pulao, Hyderabadi Vegetable Biryani, Dal Makhani, Rajma Masala, Pindi Chana and Steamed Basmati Rice.

According to analysts, F&B revenue for multiplexes in India is expected to recover to 90 percent of pre-pandemic levels in FY23.

INOX pointed out that its new F&B roadmap includes introducing new processes and innovations, including making their food available on online food ordering platforms, Swiggy and Zomato.

Recently, INOX was listed on the table reservation and food discovery platform, EazyDiner.

The company currently sells food under three brands including Café Unwind, Insignia and Delights and is also planning to position these into full-service restaurant brands to target non-cinema consumers.