Changing Home Buyer Preferences Shaping Future Of Luxury Realty

When it comes to luxury living, less is more! It is not about the number of amenities and services but the distinction and sophistication of each one. Luxury buyers seek thoughtfully cu-rated resort-style experiences like infinity pools, rooftop decks, and wellness facilities that effort-lessly elevate their lifestyle -- Jash Choraria, Vice President at Crest Ventures

Mumbai: The luxury real estate market is forever evolving, and with it, so are the types of home buyer preferences. New luxury buyers seek more than the outdated one-size-fits-all approach. Whether it is expansive homes or thoughtfully designed commercial spaces, luxury today is about moving past the traditional norms, says luxury property developer.

For today’s luxury buyers, a prestigious location with a like-minded community is only the be-ginning. They are drawn to projects located in areas with scenic sea-facing and skyline views or surrounded by lush greenery, providing tranquility in their fast-paced lives. Crest Ventures, refer-ring to their project in Raipur, Crest Greens as an example, informed that it offers an exclusive sanctuary designed for the select few where luxury and nature come together, and it has been a sold-out success.

On the commercial front, buyers prioritise spaces within mixed-use developments featuring retail, fine dining, and luxury residences, which add desirability. Crest One National Park, located above Palladium Chennai, is a testament to seamlessly integrating premium commercial spaces with an iconic luxury retail and lifestyle destination, redefining the future of commercial real es-tate in Chennai, the developer mentioned.

“When it comes to luxury living, less is more! It is not about the number of amenities and services but the distinction and sophistication of each one. Luxury buyers seek thoughtfully curated re-sort-style experiences like infinity pools, rooftop decks, and wellness facilities that effortlessly elevate their lifestyle,” Vice President at Crest Ventures, Jash Choraria told Bizz Buzz.

One such example is our project, Crest Park in Jaipur, which is an opulent gated community of-fering luxury plots and thoughtful amenities meticulously designed for buyers seeking a resi-dence that echoes their ambition, he said.

While limited residences and gated communities have long been a priority, today’s elite demand uncompromised privacy at every touchpoint. From private elevators and discreet service entranc-es to personalised security systems - every detail needs to be designed to offer a secure and se-cluded experience.

In luxury homes, it is no longer just about grand spaces—it is about spaces that adapt to individ-ual lifestyles, which is why flexible layouts have become a defining feature in the decision-making process. Whether it is converting a bedroom into a private study or designing an enter-tainment lounge, these homes offer the freedom to curate spaces that adapt to changing needs.

The luxury real estate market in India is experiencing significant growth, driven by evolving buy-er preferences and economic expansion. High-net-worth individuals (HNIs) are increasingly in-vesting in ultra-premium properties, seeking stable returns amid volatile equity markets. This trend is particularly evident in metropolitan areas such as Mumbai, Delhi-NCR, and Bengaluru, where luxury housing continues to appreciate, outperforming traditional assets.

A decade ago, a luxury home was defined by marble floors and chandeliers. Now, it is about per-sonalized services, wellness-centric designs, and seamless integration of technology. Buyers want residences that offer privacy but also access to curated amenities - think concierge services, pri-vate art galleries, or even access to Michelin-starred dining within the building.

Sandeep Ahuja, Global CEO, Atmosphere Living, said, “Buyers are now prioritising larger homes equipped with smart features and personalised services. Developers are responding by incorporat-ing amenities like AI-based security systems and spa wellness centers to meet these demands. The economic boom has further fueled demand for luxury properties, attracting both domestic and international investors.”

As India’s economy grows, more wealthy individuals are seeking premium homes, making luxury real estate an attractive investment. The future of luxury real estate in India is promising, with changing buyer preferences and economic growth driving the market toward greater innovation and sustainability.