The rise of women in business, technology

Our secret sauce comes from our customers trusting us to bring them the best of what the world has to offer -- Falguni Nayar, founder and CEO of Nykaa

CashKaro’s success stems from a combination of a great idea, perfect product-market fit and nimble execution -- Swati Bhargava,co-founder of CashKaro

The firm focuses on creating products that are free from harmful chemicals and safe for all -- Ghazal Alagh,co-founder, Mamaearth

Our mission is to cater to the diverse skin tones of Indian women -- Vinita Singh,co-founder, Sugar Cosmetics

Mumbai: In the ever-evolving world of technology and entrepreneurship, these four women have carved a niche for themselves, transforming their innovative visions into successful ventures. Falguni Nayar, a former investment banker, founded Nykaa in 2012, revolutionizing the beauty and wellness e-commerce space in India. Her vision was to create a platform that offered a curated range of products with a focus on educating consumers. Nykaa’s omni-channel approach, with both online and offline stores, has set it apart in the competitive market, and Falguni’s leadership has driven the company to remarkable heights.

Nykaa’s IPO in 2021 was a landmark event, making Falguni one of India’s wealthiest self-made women.

She expanded beyond beauty into fashion and lifestyle products. The company emphasizes product knowledge and consumer education through extensive content on the platform.

Talking to Bizz Buzz, Falguni Nayar, founder and CEO of Nykaa says: “Nykaa’s success is deeply rooted in the trust and engagement of our customers.”

Our secret sauce comes from our customers trusting us to bring them the best of what the world has to offer, she added.

They communicate their desires and preferences to us, and we actively listen. Whether it’s suggesting new store locations or guessing which brands to launch next, every idea and innovation is inspired by our customers. This openness and responsiveness to customer feedback have been fundamental to our growth and success, she said. Nykaa is aiming at upto 3 times growth over next 3 years.

Swati Bhargava, along with her husband Rohan Bhargava, co-founded CashKaro in 2013. The firm is India’s largest cashback and coupons site, providing users with cashback on their online shopping across various platforms. Swati’s strategic vision and emphasis on customer satisfaction have made the firm a leading player in the affiliate marketing space, offering significant savings to millions of shoppers.

It enjoys over 65 million users benefit from CashKaro’s services. It introduced features like price comparison and deal alerts to enhance user experience. Collaborated with major e-commerce platforms and brands to expand their offerings.

Swati Bhargava, co-founder of CashKaro says: “CashKaro’s success stems from a combination of a great idea, perfect product-market fit and nimble execution.”

Having a strong and diverse team, including the indispensable role of women, and building an amazing work culture, have been instrumental in our success. In fact it’s the synergy of all these elements that has truly propelled us forward and built a thriving business, she said.

Vinita Singh co-founded Sugar Cosmetics in 2015, a brand that has become synonymous with bold, high-quality beauty products. With a mission to cater to the diverse skin tones of Indian women, Sugar Cosmetics quickly gained popularity for its vibrant and long-lasting makeup. Vinita’s relentless pursuit of excellence and her innovative approach have made Sugar a household name, with a strong digital presence and a growing customer base.

In a short span, the firm has expanded to over 100 cities in India. It offers a wide range of makeup products that cater to various skin tones and preferences. The firm leveraged social media and influencer marketing to build a loyal customer base.

Ghazal Alagh co-founded Mamaearth in 2016 with the goal of providing safe, natural, and toxin-free products for babies and adults. Mamaearth has become a trusted brand for parents and individuals seeking natural alternatives in skincare, haircare, and personal care. Ghazal’s commitment to sustainability and transparency has resonated with consumers, driving the brand’s success.

The firm focuses on creating products that are free from harmful chemicals and safe for all. It grew rapidly in both online and offline markets, with presence in major retail stores. Moreover, it has built a strong community of loyal customers through effective communication and reliable products.