Job Postings Up In Festive Season, Demand Surges In Tier 2 And 3 Cities

According to the report, factors such as increasing urbanisation, expansion of malls and quick-service restaurants and improved consumer spending are driving this growth

More than 2.16 lakh job postings were reported during this festive season in the country, which is a 20 per cent increase when compared to 1.8 lakh job postings last year, according to a report by apna.co, a leading jobs and professional networking platform.

The festive season saw a significant rise in hiring across key sectors like logistics, e-commerce, retail and hospitality. Additionally, the rapid expansion of the quick commerce industry contributed to this hiring momentum, the report added.

Logistics and operations experienced the highest growth, with a 70 per cent increase in job postings. Retail and e-commerce followed with a 30 per cent rise, while the restaurant and hospitality sector grew by 25 per cent.

Incidentally, the trend was not limited to major metro cities but even tier 2 and 3 cities that are also experiencing a significant rise in job opportunities. While tier-1 cities like Bengaluru, Delhi-NCR, Mumbai, Chennai, Kolkata and Hyderabad have seen a 20 per cent increase in job postings, the demand in tier 2 and tier 3 cities is even more significant.

Lucknow, Ahmedabad, Surat, Bhubaneswar, Bhopal, Indore, Kanpur, Chandigarh, Patna, Coimbatore, and Jaipur recorded 25 per cent increase.

According to the report, factors such as increasing urbanisation, expansion of malls and quick-service restaurants and improved consumer spending are driving this growth.

“Our sector-specific, go-to-market campaigns helped us deliver tailored solutions across industries like logistics, e-commerce, and quick commerce, filling key roles such as logistics managers, warehouse associates, delivery partners and customer support managers,” said Nirmit Parikh, founder and CEO of apna.co. The retail and e-commerce sector is also expanding, with the addition of 18,000 roles, including category growth managers, sales associates and customer support managers in order to enhance consumer experience.

In hospitality, 14,000 jobs were available for positions like restaurant managers, front office staff, and administrative personnel, the report mentioned.