InfoVision launches media analytics platform, AlphaMetricx

Bengaluru, 22 November: InfoVision, a global IT services company on Friday said it has launched AlphaMetricx, which is an AI-powered media analytics platform for media analyst teams and corporate communicators.

AlphaMetricx (AMX) leverages AI with custom large language models (LLMs) to identify expert media insights, streamline workflow, and provide a customized user experience, the company said in a press release.

AMX uses AI to provide real-time analysis, where advanced algorithms turn large volumes of raw data into actionable strategies faster and more accurately, it added.

This enables users to enhance brand engagement. Through machine learning, the platform learns and adapts, producing accurate and advanced insights faster over time.

AMX can be an ideal platform for PR professionals looking to pair cutting-edge AI technology with authentic human insights, the release added.

“AMX fills a gap in the market addressing the biggest challenge posed by existing media monitoring tools: The need for faster insights and enabling PR professionals to answer the ‘why’ and not just ‘what.’ AMX tackles this issue by delivering highly accurate and near real-time insights to communications leaders to drive corporate communications strategies. The intuitive interface of the platform ensures that anybody can use AI effortlessly,” Sean Yalamanchi, Founder and President of InfoVision Inc said.

"We believe that AlphaMetricx will redefine how corporate communicators use media intelligence platforms for data analysis. With our advanced dashboards and human-like AI generated insights, we will shatter the glass ceiling. And we won't stop there. There is more to come in 2025 in the form of newer data sources, predictive analytics, and advanced features," said Rajesh Kari, Global Business Leader, Vice President at AlphaMetricx.