Demand for seasonal hiring increases in tier 2, 3 cities

New Delhi: As India approaches the festive season, demand for seasonal jobs is rising not only in metros but also from tier 2 and 3 cities as well, according to a new report.

Data from Indeed, the global matching and hiring platform, indicates a projected 20 per cent increase in seasonal jobs compared to last year.

In metros like Mumbai, Bengaluru, Chennai, Delhi and Kolkata, there is an 18-20 per cent increase compared to the previous year.

Meanwhile, tier 2 and 3 cities such as Nagpur, Jaipur, Vadodara, Kochi, Vizag, Madurai, Lucknow, Gurugram, Chandigarh, Indore, Coimbatore, Surat, Bhubaneswar, and Bhopal are experiencing an even higher surge, with a 22-25 per cent increase in hiring.

Sashi Kumar, Head of Sales at Indeed India, said the increased hiring in tier 2 and 3 cities recognises the untapped potential of these markets.

“The industries that are growing — e-commerce, logistics, quick commerce — are doing so because they’re aligned with the needs and behaviours of today’s consumers. This is where the future of India’s job market could be heading,” he mentioned. In tier 2 and 3 cities, consumer spending is rising due to improving economic conditions and growing disposable incomes.

Additionally, the report mentioned, the increased internet penetration and digital adoption in these regions have enabled e-commerce, retail, and logistics companies to drive better customer experiences, creating more demand for a flexible workforce that can handle seasonal spikes in activity.