FMCG makers upbeat on rural growth
Early trends from winter products indicate rising consumer demand
image for illustrative purpose
New Delhi: Leading FMCG makers are witnessing encouraging trends from the initial pickup of their winter products portfolio, expect consumption to accelerate further as mercury dips, making them hopeful for growth from the rural areas. Makers such as Dabur, Emami and Marico are witnessing pickup in their winter-specific products portfolio ranging from skin care products to immunity products such as chyawanprash and honey.
Moreover, the makers are also expecting rural sales to bounce back in the coming quarters helped by a good harvest and softening of general inflation. While winter products are doing well on new-age channels such as e-commerce and modern trade channels.
Marico COO India Business and CEO New Business Sanjay Mishra said winter has always been a crucial season for some products in their portfolio like body lotion and the Saffola Immuniveda range, especially from the northern region. "This year again we have seen consumption going up for both of these as we enter winter," Mishra said.
