SPPL Targets 1 Mn TV Sales

New Delhi: Super Plastronics Pvt Ltd (SPPL), a TV and home appliances manufacturing company having licenses of several global brands for the Indian market, targets to cross the mark of one million units of TV sales in 2025, helped by capacity enhancement, expansion of portfolio and increasing presence in offline channels, said director and CEO Avneet Singh Marwah.

The Noida-based company, which has a portfolio of global brands including, Thomson, Kodak, Blaupunkt, White-Westinghouse and White-Westinghouse (Trademark of Electrolux), plans to add licensing rights for two more global brands in the Indian market. Besides, it also plans to enter into new categories like refrigerators and expand its play in appliances, including washing machines, coolers, and more.

“This year we are closing around 6,00,000 units of TVs, and next year’s target is 1 million,” Marwah told media. The company, known for its affordable range of smart TVs in the Indian market, has a current revenue base of Rs700 crore.