Premium devices demand to push India smartphone mkt to over $50 bn in 2025
The Indian smartphone market is set to exceed $50 bn (about Rs4,28,900 cr) in 2025, driven by rising demand for premium devices from Apple and Samsung. In 2021, the market was valued at $37.9 bn. The average selling price is expected to surpass $300 (about Rs25,700) this year
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New Delhi: Rising demand for premium devices, led by Apple and Samsung, is expected to increase India's smartphone market size to over $50 billion (about Rs4,28,900 crore) this year, market research firm Counterpoint Technology Market Research said on Friday. The Indian smartphone market size was estimated at $37.9 billion (about Rs3.25 lakh crore) in 2021, according to the research firm. "India's smartphone market is on track to achieve its highest-ever value in 2025, crossing $50 billion. Brands like Apple and Samsung are leading this shift by offering competitive options in the premium and ultra-premium segments," the report said.
Apple India has registered a total income of Rs67,121.6 crore, while Samsung reported revenue of Rs71,157.6 crore from the mobile phone vertical in the financial year 2024. According to the report, the retail average selling price of India's smartphone market is expected to cross the $300 mark (about Rs25,700) for the first time in 2025. "Apple is expected to see strong demand for its Pro models, driven by local manufacturing and recent price reductions across its iPhone lineup. Meanwhile, Samsung's value-focused strategy is gaining traction, particularly with its flagship S series," the report said.
Chinese brands like Vivo, Oppo, and OnePlus are attracting consumers by offering advanced camera systems etc. in the affordable premium category, ranging between Rs30,000-45,000 apiece. "Meanwhile, OnePlus is making a comeback by addressing Indian retailers' concerns related to display and motherboard, which had negatively impacted its performance earlier this year. Besides, the company's planned investment of Rs6,000 crore (about $720 million) in local market expansion is expected to accelerate its recovery and growth," the report said.
The premium segment (starting above Rs30,000) is projected to exceed 20 per cent market share by 2025, the reports said. "The shift towards premiumisation is also being driven by consumers increasingly opting for offline stores, where they can experience premium smartphones first-hand before making a purchase. The growing interest in AI-powered features has further motivated consumers to seek hands-on demonstrations to better understand these innovations and make more informed decisions," it said.
