JVC Re-Enters Indian TV Market Through Super Plastronics Pact

New Delhi: Japanese consumer electronics brand JVC is re-entering into the India TV market through a brand licence agreement with Noida-based Super Plastronics Pvt Ltd (SPPL). Earlier, the Japanese brand had entered India’s TV market in 2019 in partnership with Veira Group, an original equipment manufacturer (OEM) for consumer durables. Before that, JVC was having a technological partnership with Onida Electronics (formerly known as Mirc Electronics), which had launched colour televisions. In its latest innings, JVC has launched its range of premium smart QLED televisions through SPPL, which will be available exclusively on Amazon’s e-commerce platform.

SPPL, which already has a portfolio of five global brands, operating in the TV and appliances segment, which includes Thomson, Kodak, Blaupunkt, and White-Westinghouse (Trademark of Electrolux), will manufacture a JVC brand set for the Indian market. Earlier this month SPPL, as per its growth ambitions, is said to have tie-ups with Shenzhen Skyworth Digital for Philips TV brand for the Indian market, according to some reports. SPPL, which is known for its affordable range of smart TVs in the Indian market, has a current revenue base of Rs700 crore. The majority of its revenue comes from its TV business, where it is also expanding offline presence, its director and CEO Avneet Singh Marwah told media last month. The ‘made in India’ range JVC brand smart QLED TVs start at Rs11,999 and will be available from January 14, 2025.