India’s PC Mkt Hit All-Time High Of 4.49 Mn Units In Q3

New Delhi: India’s traditional PC market (inclusive of desktops, notebooks and workstations) shipped an all-time high of 4.49 million units in the July-September period (Q3) this year, up marginally by 0.1 per cent, according to a report on Tuesday.

The e-commerce sales, which typically starts around the second week of October, began in late September, leading to a surge in PC shipments, according the report by the International Data Corporation (IDC).

Bharath Shenoy, Research Manager, IDC India and South Asia, said that brands capitalised on e-tail sales by offering steep discounts, cashbacks, and bundled accessories. “Many of them also matched similar pricing in their brand stores and offline channels like Larger Format Retail stores (LFRs), leading to the second biggest consumer quarter in history,” he said.