Meesho Sees 35% Order Growth In 2024; Users Up By 25% To 175 Mn

New Delhi: SoftBank-backed e-commerce company Meesho on Friday said it has recorded a 35 per cent annual growth in orders while the number of users on the platform increased 25 per cent to 175 million in 2024.

The e-commerce firm said that surge in consumption and growing adoption of e-commerce in Tier 2 and smaller towns fuelled a cumulative 70 per cent order growth annually across categories like Beauty and Personal Care (BPC), and Home and Kitchen. “With about 35 per cent year-on-year increase in orders, the platform is a clear reflection of strong consumer sentiment and the rapidly expanding adoption of e-commerce across the country.

This growth is driven by India’s value-seeking shoppers, who are prioritising affordability in dis-cretionary categories such as fashion, beauty, personal care, and home essentials,” Meesho said in a statement. The company said that despite challenging market conditions, it sustained growth trajectory and reached approximately 175 million annual transacting users in 2024, up 25 per cent from 140 million users a year ago.