Flipkart’s ‘AC Deals So Good’ Amid Scorching Heat

Bengaluru: As temperatures soar across India, Flipkart has unveiled its latest summer campaign, ‘AC Deals So Good, India Rahega Cool’, blending humour with unbeatable offers on cooling solutions. Conceptualised by 22feet Tribal Worldwide, the campaign portrays exaggerated yet relatable summer struggles, highlighting how cooling products can bring relief.

The campaign’s films capture heat-induced frustrations in everyday moments—a family overwhelmed during a scholarship announcement, a husband advocating for energy-efficient BLDC fans, and a vacation reveal going awry due to rising tempers. Through these stories, Flipkart emphasises how air conditioners, fans, and coolers can help beat the heat.

Running from March 26-31, Flipkart Cooling Days offer air conditioners from Rs26,490, energy-efficient fans from Rs1,999, and coolers from Rs3,999, along with flexible payment options and exchange deals. Pratik Shetty, Head of Marketing & Media at Flipkart, stated that the initiative aims to provide accessible and energy-efficient cooling solutions for Indian households.