2025 – A Major Shift in Marketing

Approximately once every 5 years, the market experiences global changes: people get tired of repetitive advertising tools, techniques and types of content. And they easily pick up new ideas from industry pioneers, which will be the key trends of the next five years. In this article, our digital marketing agency from Dubai will share thoughts on what will be relevant in the field of promoting brand products and services.

Background

In 2019-2020, the last shift in marketing occurred, when the focus shifted to social media promotion, streaming, collaboration with opinion leaders and live broadcasts of celebrities. Back then, it was an innovation and an emerging trend that has largely exhausted itself at the moment. People began to get irritated by the content of bloggers who are constantly selling something, they began to lose trust in the recommendations of idols on the network. The audience is ready for change. Therefore, if you have been waiting for the perfect moment to start promoting your brand on the Internet, now is the time.

The main thing is to understand which tools and why have shown high efficiency over the past 5 years, and put forward a hypothesis about how user desires have changed, what is relevant for them now.

New trends in content marketing

We have already noted the change in people's preferences in terms of content - the perfect picture is no longer of interest to anyone. The audience needs the real life of your brand, which can be shown through the following content units:

● videos from the production of goods - behind the scenes of business;

● announcements of limited drops - demonstration of exclusivity;

● photos and videos with the real emotions of your customers.

The very approach to creating materials for publications is changing:

● "content factories" are appearing;

● brands are growing a staff of "pocket" bloggers;

● content is being simplified;

● photos taken on a mobile phone and retro point-and-shoot cameras are becoming attractive again.

Marketing is moving away from direct sales and trying to integrate brand products natively into videos created by growing creative authors.

Expanding the target audience

The active consumers of brand goods and services are those who grew up on the Internet: the alpha generation and zoomers. At the same time, it is foolish to abandon the already accumulated audience of millennials and boomers. Therefore, the companies that can create a relevant value proposition for each age group will win the competitive struggle.

In 2025, it is important for millennials and boomers to have an offline space where they can make new friends, discuss common interests, go to workouts, and drink coffee. People of this social group remember life well without the Internet, but most of their communication has already moved online. Therefore, they are instinctively more loyal to brands around which a living community of followers has formed. With whom they can make up for the lack of communication.

Alpha and zoomers will love you for creative guerrilla marketing, short videos on social networks with trendy music, partnerships with like-minded influencers. The advantage will be with product brands that organically integrate products that give a quick dopamine into their line: keychains, stickers, accessories, cases and cords for phones.

Yes, these are very different audiences, but for each of them, a brand can become the number one choice if you build a proper promotion strategy.

2025 is a time of radical changes in marketing. The market is tired of the same type of selling content, a large volume of brand integrations with popular bloggers and successful success. Therefore, the companies that are the first to introduce new types of content, products and promotion strategies will set the trends for the next 5 years.

The trends that we have noted:

● simplification of content, emphasis on internal processes that are usually hidden from the eyes of buyers;

● creation of limited collections, value in the form of product exclusivity;

● emphasis on cooperation with pocket bloggers and content factories;

● native product integrations into the content of creative authors;

● working with different generations of consumers.

Even more useful information about marketing and promotion of projects on the WGG digital marketing agency blog.