Confectionery mkt in sweet spot

Indore: As markets are regaining the traditional excitement this festive season after lacklustre sales during the Covid-19 pandemic, the trade of sweets and namkeen (snacks) in the current financial year is likely to reach an all-time high of Rs1.25 lakh crore, says an industry body representative.

During the Rakshabandhan festival last month, the trade of sweets and snacks witnessed a tremendous growth, Federation of Sweets and Namkeen Manufacturers director Firoz H Naqvi said in an interview.

"The demand of modak and other sweets has also increased in the ongoing Ganesh festival and this trend is expected to continue during the forthcoming Dussehra, Diwali and Holi festivals too," he said.

The federation is an apex body of sweets and other snacks manufacturers. In view of the current trend in the market, the total trade of sweets and snacks during this financial year is likely to cross all previous figures and touch an all-time high of Rs1.25 lakh crore, as the online sale and home delivery of these food products is increasing, Naqvi said.