Cartoon Network launches new brand campaign for kids
As part of the campaign, kids will see new and exciting storylines and colourful animation characters from shows like Ekans, Dragon Ball Super, Digimon Adventure among others
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Hyderabad: Cartoon Network, kids' entertainment channel, revealed a new brand positioning campaign with the tagline - 'redraw your world' with Perfetti Van Melle India as the campaign's 'presenting sponsor' across its key tent poles in Summer, the flagship school contact program and the year-end festive season.
As part of the campaign, kids will see new and exciting storylines and colourful animation characters from shows like Ekans - Ek Se Badhkar Snake, Dragon Ball Super, Digimon Adventure, Emmy-nominated series Lamput, The Powerpuff Girls, Ben 10, Tom and Jerry and DC Super Hero Girls, among others.
Designed to appeal to an even wider audience of boys and girls, Cartoon Network will bring over 200 hours of fresh content including original homegrown series, international shows, acquisitions, and specials. The channel will also bring a special block for pre-schoolers under Cartoonito later this year.
From March 30, kids and families will be able to enjoy a completely new look and feel of the Cartoon Network channel refreshed with vibrant colours, music and design, and an expansive new programming slate, Cartoon Network said.
