Hyderabad: HSBC India has launched an upgraded lifestyle credit card HSBC Live+ credit card with a full suite of new culinary offers to enhance the lifestyle experience of globally minded customers. The HSBC Cashback credit card is now HSBC Live+ credit card, a media release says.

HSBC Live+ credit card provides rewards tailored to lifestyle spending and reflects HSBC’s focus on providing innovative solutions that help customers earn more rewards while enjoying quality experiences.

Launched in partnership with Visa, HSBC Live+ cardholders are entitled to dining perks across Asia, through the Live+ Dining Programme1. The card offers a 15 per cent discount at restaurants across Asia. The card also offers 10 per cent cashback on spending in three categories: dining, food delivery and groceries besides unlimited 1.5 per cent cashback on other spends.

According to the spend data by HSBC-Visa cardholders, spending on food is a top priority for Asians, with restaurants and food-related expenses ranking in the top three spend categories in seven out of eight markets. This underscores the significance of dining in the region and the value that HSBC Live+ credit card brings to its cardholders.

Taylan Turan, CEO, Retail Banking, HSBC, said, “We combine our global expertise and knowledge on-the-ground to design products that meet local customers’ needs, such as our new Live+ credit card. As wealth creation drives more spending among the middle class and emerging affluent segments, we designed Live+ to offer outstanding lifestyle experiences and accessible rewards that resonate with our customers. We’re excited to bring this card to India, where we have been investing in our wealth and personal banking capabilities and look forward to expanding Live+ into other dynamic global markets.”

India is one of the first markets to introduce the HSBC Live+ credit card, with subsequent launches planned in multiple markets globally this year, capitalising on opportunities from the rising consumption power of South and Southeast Asia’s fast-growing mid-segment and affluent populations who enjoy international exposure.

HSBC Live+ credit card offers luxury benefits on travel, lifestyle spends and cashback for its affluent customers. In line with the growing consumer needs in India, the refreshed HSBC Live+ Credit Card is targeted towards the wider base of mass credit card holders.

Commenting on the revamped credit cards, Sandeep Batra, Head, Wealth and Personal Banking, HSBC India, said, “The HSBC Live+ credit card reflects our commitment to continuously enhance the overall experience of all our customers across segment with distinct needs. The card is designed to cater to the dynamic lifestyle of our customers and with an aim to reward every single time they make a transaction, ensuring they enjoy more value in every transaction. The card allows customers to enjoy delightful culinary experiences through a wide selection of restaurants, both locally and overseas. We encourage our customers take advantage of this offer and maximise their benefits with their everyday spends.”

Sandeep Ghosh, Group Country Manager, India and South Asia, Visa, shared, “We are privileged to partner with HSBC and launch the HSBC Live+ credit card. This proposition is tailored to deliver a distinctive and superior lifestyle anchored experiences across dining, shopping and entertainment! This underlines our commitment to grow secure and seamless payment experiences whilst enriching our customers’ lives with best-in-class rewards.”