Toyota looks to introduce more premium models
The company aims to cater to the diverse customer requirements in the market, says Tadashi Asazuma, MD, Toyota Kirloskar Motor
image for illustrative purpose
Mumbai: Toyota Kirloskar Motor is looking to drive in more premium models in the country with customers gradually moving towards bigger-sized vehicles in the market, according to a senior company executive.
The company, which sells models like Innova and Fortuner, on Wednesday expanded its range in the country with the introduction of entry-level SUV Urban Cruiser Taisor. In an interaction, Toyota Kirloskar Motor Deputy Managing Director Tadashi Asazuma (Sales and Marketing) said the company aims to cater to the diverse customer requirements in the market.
He noted that the company also plans to have models with diverse powertrains, including hybrid and battery electric vehicles in its portfolio in the country. Asazuma said customers are shifting from small cars to bigger cars gradually and that is one reason the company is even expanding its production capacity with a new manufacturing plant to offer new models. When asked if the company would look at bringing in more premium cars in the market, he noted, “We think it should be necessary”.
