Ola Electric unveils Holi flash sale: Discounts up to ₹26,750 on S1 Air

Ola Electric has launched a special Holi flash sale, offering significant discounts on its S1 range of electric scooters. The sale, which began on March 13, will run until March 17, providing buyers with limited-time savings.

Under this offer, customers can avail discounts of up to ₹26,750 on the S1 Air and ₹22,000 on the S1 X+ (Gen 2), bringing their starting prices down to ₹89,999 and ₹82,999, respectively. Additionally, Ola is offering up to ₹25,000 off on other models in its latest S1 Gen 3 lineup, with overall prices now ranging from ₹69,999 to ₹1,79,999 after discounts.

Beyond price cuts, buyers of S1 Gen 2 scooters can enjoy extra benefits, including a year of free Move OS+ (valued at ₹2,999) and an extended warranty worth ₹14,999, available at a discounted price of ₹7,499.

Ola’s latest Gen 3 series features the premium S1 Pro+ models, with the 5.3kWh variant priced at ₹1,85,000 and the 4kWh version at ₹1,59,999. Meanwhile, the S1 Pro models with 4kWh and 3kWh battery options are priced at ₹1,54,999 and ₹1,29,999, respectively. The S1 X lineup is available at ₹89,999 for the 2kWh model, ₹1,02,999 for the 3kWh version, and ₹1,19,999 for the 4kWh variant, with the S1 X+ 4kWh priced at ₹1,24,999.

The flash sale follows Ola Electric’s recent announcement of a cost-cutting initiative aimed at saving ₹90 crore per month. Dubbed the Network Transformation and Opex Reduction Program, the plan focuses on streamlining operations by shutting regional warehouses, shipping products directly from factories to stores, and automating processes like registrations. The company expects these measures to help it achieve EBITDA break-even in the first quarter of the 2025-26 fiscal year.