MG Motor India Unveils Windsor EV: TV Commercial Highlights
The ad highlights the Windsor EV’s striking front design.
MG's new Windsor EV.
MG Motor India has launched its new all-electric vehicle, the Windsor EV, priced at Rs 9.99 lakh.
The vehicle is offered under a Battery-as-a-service (BaaS) model, allowing customers to lease the battery and pay based on their usage.
TV Commercial Highlights:
Interior View:
The commercial opens with a look through the Windsor EV’s panoramic sky roof. It showcases the interior’s luxurious features, including the 135-degree reclining Aero Lounge seats, which resemble a plush sofa. The cabin is lit with a 256-color LED ambient lighting system.
Exterior Design:
The ad highlights the Windsor EV’s striking front design, including a split headlight setup with sleek LED DRLs and a connecting LED bar.
The front also features an illuminated MG logo and LED projector headlights. Additional design elements include a bejeweled air dam and a silver skid plate.
Side Profile:
The TVC displays the car’s side view, featuring a floating roofline with blacked-out pillars, chrome window trim, and 18-inch alloy wheels. The charging port is located on the front left fender.
Interior Features:
Inside, the Windsor EV boasts a 15.6-inch touchscreen infotainment system, an 8.8-inch digital instrument display, and a leather-wrapped flat-bottom steering wheel. It also includes a 9-speaker Infinity audio system and a wireless charging pad.
Battery as a Service Model:
Cost: Rs 3.5 per kilometre, offering a more affordable option compared to traditional vehicles.
Buyback: 60% buyback guarantee after 3 years.
The Windsor EV combines advanced features with an innovative ownership model, making it a standout choice for electric vehicle enthusiasts.
