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Maruti gearing up for small car biz revival

Will continue to re-energise small car segment: MD& CEO

image for illustrative purpose

Maruti gearing up for small car biz revival
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10 May 2024 6:30 AM IST

New Delhi: Betting big on the entry-level segment, Maruti Suzuki India on Thursday said it will continue to ‘re-energise’ the small car segment as the automaker expects the vertical to revive over the next few years, according to MD & CEO Hisashi Takeuchi.

Speaking at the launch of the new generation Swift here, he noted that the automaker aims to cater to the diverse needs of customers as it aims to sell 40 lakh units by 2030-31. Takeuchi noted that the entry-level segment continues to be a high volume vertical accounting for around 28 per cent of the overall domestic passenger vehicle sales.

“For us to maintain our leadership position, it is important to cater to diverse customer segments. The hatchback segment in India continues to be a high-volume segment, accounting for approximately 28 per cent of total passenger vehicle sales,” Takeuchi said.

Maruti Suzuki India Small Car Segment Hisashi Takeuchi Swift Customer Needs Sales Targets Passenger Vehicle Sales Hatchback Segment Leadership Position 
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