Mahindra unlikely introducing electric version of KUV100

Mahindra & Mahindra, the automobile manufacturer that has lined up eight electric cars by 2027, will not introduce an electric version of the KUV100, a top executive said.

“It is unlikely that we will launch any electric SUV under Rs 10 lakh. So eKUV100 is ruled out,” Rajesh Jejurikar, executive director – auto and farm sectors at Mahindra Group, told reporters at an earnings press conference. He didn’t cite any reasons.

However, analysts reckoned the Mumbai-based automaker aims to cater to individual buyers who are looking for aspirational cars rather than fleet operators who want to buy sub-Rs 10 lakh vehicles.

There had been speculation that the electric variant of the KUV100, once the compact SUV is launched, would take on Tata Motors’ yet-to-be-introduced Punch EV, priced in the range of Rs. 8.25-10 lakh.