Anand Mahindra to hand over the Exclusive Edition XUV400 to the highest auction bidder

HYDERABAD Mahindra & Mahindra, India's leading SUV manufacturer, announced that the one-of-its-kind, exclusive edition of All-Electric XUV400, is set to be auctioned. The proceeds from the highest bid will be given for a social cause and distributed amongst Mahindra Sustainability Awards winners towards Clean Air, Clean Energy, Green Mobility and Clean Water. The SUV will be handed over to the winning bidder by Mr Anand Mahindra, Chairman, Mahindra Group on Feb 10. The one-off exclusive edition, designed by Mahindra's Chief Design Officer Pratap Bose in collaboration with young, revolutionary fashion designer, Rimzim Dadu was first showcased at the Mahindra Tech Fashion Tour on November 28. The winner will also get an exclusive pass to witness the India inaugural round of all-electric FIA Formula E championship in Hyderabad on 11th February.

This all-electric XUV400 fuses cutting edge technology with meticulous craftsmanship by combining Mahindra's HEARTCORE DESIGN philosophy with the intricate elegance of Dadu's signature style. Donned in Rimzim Dadu Dazzle Blue body colour, which is further accentuated by ultra-premium copper branding elements, dual-tone copper roof and piano black alloy wheels. A sophisticated rendition of Rimzim Dadu x Bose logo, is placed at carefully selected areas, both inside and outside the SUV. These area selections complement the copper trim elements on lower volume and strikingly beautiful dual-tone roof of the SUV.

Pratap Bose, Chief Design Officer, Mahindra & Mahindra said: "The XUV400 is fast, fun and futuristic. Mahindra design stands for creating products that appeal to the heart of our customers and we call it HEARTCORE DESIGN. It's about bringing the emotion of car design and the toughness of our products together to create unforgettable experiences. We collaborated with Rimzim Dadu because her work is at the true cutting edge of design. Its futuristic, it's fun and its beautiful. It blends technology and stunning craftsmanship and that is exactly our philosophy at Mahindra."

Rimzim Dadu said: "I am excited to collaborate with Mahindra and Pratap Bose to create this exclusive edition of Mahindra's first e- SUV. The Rimzim Dadu Signature Blue color takes inspiration from textiles and is loaded with our signature design elements. It's been such an honour to work with legendary automotive designer Pratap Bose and India's favourite homegrown brand – Mahindra automotive. As a brand, we believe in striving to work towards a sustainable future and Electric cars are a revolutionary step towards that."